From Harry Wallop, Consumer Affairs Editor, telegraph.co.uk:
In a survey, which reveals “deeply worrying” levels of ignorance about the Apollo space programme, which sent three men to the moon forty years ago this month, 11 out of 1009 people surveyed thought Buzz Lightyear was the first person to step onto the moon.
A further 8 people thought it was Louis Armstrong, with less than three-quarters correctly answering that it was Neil Armstrong.
Subconscious marketing at it’s best.
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