Provide Feedback

When you click something and you see a spinner, you assume something is happening. When you press the elevator button, it lights up and the number at the top indicates the floor it's on. You can see it changing. All of this feedback was designed for peace of mind. To let you know something is happening. Feedback is good. It makes you feel accomplished. It puts you in the know; It keeps you updated. Albeit very old, Dominoes still does a great job with this. When

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How we work

So, how does Sidestep actually do work and get things done? It's a very good question! We create focused and uninterrupted time that allow us to operate efficiently and productively. It's thoroughly planned out ahead of time. There are no sprints and or daily stand ups. We call these cycles. They are long enough periods of focused time to ship the best version of anything that we want to build. We focus and tackle projects that relate to a general theme(s). We also have smaller

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Show, don't tell

You probably don't care if you have a 2.7GHz processor or a 2.8GHz processor. You probably don't care if you have 12 or 13 megapixels in your camera phone. You care about what that computer let's you do, how the photos your camera phone make you feel, and what life is like with it. You care that you can take beautiful images. The specs rarely matter. What matters is the feeling and the result. Apple doesn't discuss specs on the iPhone instead they show

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Sometimes, it just doesn’t feel right

It happens – sometimes. You work really hard on something and plan it out. It’s going to be a great idea. You’ve put a lot of thought into it and people are going to love it. It just makes sense. You continue to work on it. Tweak it and test it. You shave some pieces off over there, refine something over here, and then you’re ready to show the world. You've finished, but there’s something wrong. It just doesn’t feel right. It

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The Crazy Logistics Behind Pre-ordering Concert Merch

Co-founding Sidestep has been a tremendous learning experience. At Sidestep we allow fans to pre-order merch for pickup or delivery (if the artist allows it – more on that later) so you can reserve an artist's tour merch before the show. The idea is quite simple: browse merch before you arrive at the show, pre-order so your merch is guaranteed, and skip the main merch line. Our goal has been to make the fan experience better through allowing artist to sell their merch while they're on the

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